Friday, April 9, 2010

FedEx Acquisitions

The most famous and well know merger and acquisition FedEx had acquired is Kinko's (FedEx Kinko's). Kinko's would fuel the retail out let expansion and driving growth of its transportation services. FedEx claimed that Kinko's would give them access to individuals and businesses lacking regular pickup from a FedEx driver. Most of us know it is no longer called FedEx Kinko's... It is now FedEx Office. The FedEx way of integration has proved itself over the years. The 1998 acquisition of Caliber System Inc. is just another example. Its subsidiary, the less-than-truckload carrier Viking Freight, formed the basis for FedEx Freight. FedEx is always testing its own mastery of the art of integrating new companies!

1 comment:

  1. And renaming them. I really had thought the Kinko's name had brand equity, but clearly it was able to transition...

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