Friday, April 9, 2010

Global Strategies

FedEx definitely purses a global strategy. Giving that they are a delivery services this strategy fits them well. The FedEx global network spans 210 countries, broken down into 4 Express networks. FedEx does need to customize their service since it is standardized. This is consistent with their low cost structure approach that ties into a typical global strategy. Since they don’t have to raise costs for customizing their service, they are able to use their cost advantage for a successful aggressive pricing strategy. They are able to spend their resources on technology instead, maintaining their focus on the cutting edge and ability to deliver, rather than on customization. FedEx is correctly using a global strategy because they have a low cost structure , a global standardized service, and a few key locations in 210 countries.

1 comment:

  1. Yes, I'd say that Fedex has the "ultimate" global strategy!

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